Communications Cell
Telling the story of science, people and ideas at SBASSE.
SSE Communications brings together the stories, people and ideas that shape the Syed Babar Ali School of Science and Engineering.
From research breakthroughs and student achievements to faculty news, events, partnerships and life across the School, we work to make the work of SBASSE visible, accessible and connected to the audiences that matter to us.
Our work spans research storytelling, content, digital communications, admissions, outreach, innovation, industry and alumni engagement, events and institutional communications. We work closely with faculty, students, researchers, departments and teams across the School to develop communications and engagement initiatives that reflect the breadth and depth of what happens at SBASSE.
What we do
Research & Science Stories
We turn research, discoveries and academic work into stories that are clear, engaging and meaningful beyond the technical paper.
Digital & Social Media
We develop and curate content across SBASSE’s digital platforms, bringing the School’s work and community to the audiences where they are.
Web & Editorial Content
We develop and manage content for the SBASSE website, from research stories and news to features, announcements and institutional updates.
Admissions & Outreach
We support admissions campaigns and outreach initiatives that help prospective students and wider audiences discover SBASSE, its programmes and its community.
Innovation & Industry Engagement
We build and support connections between SBASSE, industry and the wider innovation ecosystem. This includes facilitating industry engagement, supporting student placements and opportunities, and creating opportunities for students to connect with organisations beyond the university.
Alumni Engagement
We support relationships with SBASSE alumni, keeping our graduates connected with the School and creating opportunities to share their experiences, expertise and journeys with our community.
Events, Visits & Engagements
We support the planning, communication and visibility of events, conferences, talks, campus visits and industry engagements — from initial coordination and communication to on-ground support and follow-up.
Publications
We produce The Particle, SBASSE’s science magazine, alongside other editorial and communication materials that share and document the School’s work.
Institutional Communications
We support the School’s wider communication needs, working with departments, faculty and teams to communicate important announcements, achievements, partnerships and milestones effectively.
How we work
Good communication starts with good work — and good stories often begin with a conversation.
We work across SBASSE to identify what is worth communicating, shape it for the right audience and take it to the right platform or engagement opportunity. Not every story needs the same treatment: some belong on social media, some become website features, some find a home in The Particle, while others call for a broader communications, outreach or engagement approach.
We also help create connections beyond the School — bringing students closer to industry, alumni closer to the community, and SBASSE’s work to wider audiences.
Where our stories and engagements live
SBASSE Website · Social Media · The Particle · SBASSE Wave · PulseStream · Events · Outreach · Industry Engagements · Alumni Networks
The team
Madiha Rahman
Communications & Partnerships
Hazem Asif
Design & Visual Communications
Ayerah Asim
Innovation Specialist
Together, we work across communications, design, innovation and engagement to connect the people and work of SBASSE with the wider world.
Have something to share?
A research breakthrough? A student achievement? An award, publication, collaboration or event? Planning an outreach initiative, industry engagement or campus visit? Looking to connect students with industry or alumni?
Talk to SSE Communications:
